Continued Catering Concession Management Partnership with Cruise Culture Wales
Our long-term partnership with Cruise Culture, one of Wales’ popular modified car shows, continues to go from strength to strength. Once again, our team was responsible for the catering concession management across the event, providing visitors with a varied selection of high-quality street food and event catering options.
With over 8,000 people attending Cruise Culture this year, effective catering management was an important part of keeping the event running smoothly and ensuring visitors had plenty of choice throughout the day.
Complete Catering Concession Management
Large events require much more than simply putting a few food traders on site. Successful event catering concession management involves planning the right mix of food, considering expected visitor numbers, positioning units effectively and ensuring there is enough catering capacity to cope during peak periods.
Working closely with the Cruise Culture team, we provided a wide selection of catering concessions, including:
-
Burgers
-
Authentic Greek street food
-
Pizza
-
Chicken
-
Loaded fries
-
Pick N Mix and confectionery
-
Additional event food and refreshment options
Offering a broad range of food concepts helps provide something for different tastes while also spreading demand across the catering area.
Catering for Over 8,000 Visitors
Cruise Culture welcomed more than 8,000 visitors this year, making catering capacity and operational planning particularly important.
Our experience in large-scale event catering management allows us to plan concessions around anticipated footfall and the individual requirements of an event. From the initial planning stages through to the event itself, our aim is to make the catering operation as straightforward as possible for organisers.
Rather than event organisers having to coordinate numerous individual food traders, our catering concession management service can provide a much more joined-up approach.
We can manage the food offering, concession mix, logistics and on-site catering operation, giving organisers a single point of contact for their event catering requirements.
A Partnership That Continues to Grow
One of the things we're particularly pleased about with Cruise Culture is the long-term relationship we have developed with the team.
This isn't simply a one-off catering booking. It's an ongoing partnership that has continued to develop year on year as the event itself has grown.
By returning to an event each year, we're able to use our experience from previous shows to continually develop the catering operation. We can look at what worked well, identify opportunities for improvement and adapt the selection and capacity of concessions as visitor numbers increase.
The result is a catering operation that can grow alongside the event.
We are delighted to continue supporting Cruise Culture and look forward to seeing what the team has planned for the next show.
Catering Concession Management for Events Across the UK
While we're proud to work with major events here in Wales, our catering operations aren't limited to our home market.
We provide event catering and catering concession management nationwide, working with organisers of events of all different sizes across the UK.
Our catering solutions are suitable for:
-
Festivals and music events
-
Car and motoring shows
-
County and agricultural shows
-
Sporting events
-
Large public events
-
Christmas and seasonal events
-
Corporate events
-
Family fun days
-
Council and community events
With access to a growing range of professional street food concepts and mobile catering units, we can build a catering offering around the expected audience, footfall and style of each event.
Looking for Catering Concession Management for Your Event?
If you're organising an event and need an experienced company to take care of your catering concessions, we'd love to hear from you.
Whether you need several food units for a smaller event or a complete catering concession management solution for a large-scale festival, show or public event, our team can help plan and deliver the right catering mix.
From burgers, pizza and loaded fries through to Greek street food, chicken and confectionery, we can create a varied food offering while taking much of the catering organisation away from the event organiser.
Need catering concession management for your next event? Get in touch with our team to discuss your event, expected attendance and catering requirements.
<< Return to news